The Paper Bull was kind enough to provide me with a very honest, unpaid review a few days ago — so I thought I would return the favour, and point out some of the great content on the site. As I said in my last review of the JibberJobber blog, this provides some exposure to these great sites, but more importantly, provides the readers of this blog with great content that would be of interest (and again, I’m not compensated in any way for this review).

The Paper Bull provides information on search engine optimization (which is just making your site discoverable for search engines), as well as information about Wordpress and eBay. Mostly, though the site is about tweaking your site for search engines and some Wordpress tips and tricks that will get your blog ahead.

What I like the most.

The writing is almost always concise and to the point, and provides good explanations of the subject matter. For an example of what I’m talking about, here’s a bit of sneak peak at The Paper Bull’s tips around anchor text links:

“It’s common knowledge that anchor text links are a strong component of embedding your blog and making it highly visible within its niche community. Utilizing them to their full potential is another matter altogether and it’s worth some grass roots training. An anchor text link is probably better known under a former name hyperlink: a portal which takes you from website A to website B by clicking on an active text.”

As Uncommon Knowledge is all about knowledge sharing, I enjoy any site that establishes a knowledge base and allows the author and readers to share and communicate that knowledge between them. The Paper Bull does an excellent job at this.

What I would change.

While the content of the site is excellent, it doesn’t appear that the MistyLook theme has really been customized too much. I understand that hiring a designer can be expensive — and I’ve been fortunate enough to have the help of many people to assist me in the creation of my site.

I think what The Paper Bull needs the most is a clean-looking, attention-grabbing header image. The two cows aren’t really doing it for me. So instead of just talking about what I was talking about, I thought I’d take a few minutes to whip up a conceptual image in PhotoShop (dear Paper Bull, if you like the image, you’re free to use it, at no cost or obligation).

Overall, The Paper Bull has lots of great content, and is definitely worth checking out. And if you feel you have a great suggestion that would really improve The Paper Bull, head on over and leave a message –and you could even win a 1 gigabyte mp3 player!